Josie Martinez November 29, 2022 0 Comments

Are you wondering why your email list is growing slower than you’d like?

If you are, the answer may surprise you. It’s not because your content isn’t good enough or your audience doesn’t care about what you have to say—it’s because of something else entirely. There are many reasons why your email list may be stalled, and we’ll uncover them all below!

To get your message heard, having an email list is a must. 

After all, social media algorithms can be unpredictable and volatile, but an effective email list puts the power of communication firmly in your hands. Plus, with an email list, you don’t have to worry about getting lost in the noise or competing for attention like on social media – your clients and customers will see it each time!

It’s like having a personal mailbox to deliver messages tailored to their interests. Moreover, it ensures consistent connection with people already interested in your offer. 

In other words, from the second your clients join your email list, they become invested in you and more likely to engage with your brand in meaningful ways. That’s why investing in setting up an email list is something no business should overlook if they truly want to build relationships with their customers. 

Remember: Emails reach (practically) everybody, and when used properly, they can work wonders for building successful relationships.


You’re Not Going to Believe What’s Keeping Your Email List Small 

Are you feeling frustrated with your email marketing efforts? Have you been pouring time and money into list building but still feel like it’s not paying off? 

You’re not alone. Many entrepreneurs find themselves in the same boat as they try to build their email lists.

But why do you need an email list?

Having an email list is one of the most important things a business can do to grow the reach and impact of its brand. 

It is a great way to stay in contact with customers and allows businesses to share important news, special offers, and helpful tips with their audience. Email lists also offer valuable data that you can use for marketing campaigns and other purposes, such as tracking customer behavior or gauging interest in new products. 

An email list allows businesses to build relationships and gain trust from customers by providing meaningful content that customers find useful. It also serves as a reminder for people to return to purchase or use the services offered by the business. The more engaged users are on an email list, the more likely they will become loyal customers who will continue to support the brand over time. 

Furthermore, having an email list allows businesses to send targeted messages and campaigns tailored specifically for different segments of their audience. This helps ensure that each message resonates more strongly with its intended recipients – resulting in higher engagement rates, increased conversions, and greater ROI on each campaign. Additionally, having an email list helps businesses stay organized by keeping track of contact details and activity across multiple platforms; this makes it easier for them to better serve their audience over time. 

In short, having an email list is one of the best investments any business can make in marketing and growing its presence online. No matter what size or type of business you run, investing in an email list is a surefire way to increase your reach, boost engagement rates and ultimately drive long-term success.

Don’t worry—there are a few simple steps that can help get things moving in the right direction. Let’s examine why your list isn’t growing and what you can do about it. 


So, Why Is Your Email List… so tiny?

We all want our email lists to be huge and robust, but we often focus on the wrong things. Here are a few common mistakes that could be holding your list back: 


1.  You’re Not Offering Anything of Value

Email lists can be one of the best ways to connect with your customers, but getting people to sign up can be a different story.

Sure, they could give you their email address – but why should they? After all, if you don’t have something valuable to offer them, why would they bother?

That’s why you must give people a convincing reason to sign up. Offer them something special in return – like exclusive content, discounts, or early access to new products and services. Make sure it’s clear what benefit a person will get for signing up for your list. Once that happens, your list will grow quickly – and you’ll be able to start connecting with customers in no time!


2.  You’re Not Asking for Email Addresses

Yep, it sounds simple, but it is.

One of the biggest and most avoidable mistakes is simply failing to ask for people’s email addresses.

Here’s the thing: if you don’t ask, they won’t know they can sign up! So, ensure you include a clear sign-up form on your website, all your marketing materials, and anywhere else visitors may stumble across you.

But asking isn’t enough. You also need to make it possible for someone to join your email list. Add a pop-up or sign-up box to every page of your website, and make sure it’s very noticeable and straightforward—no one’s got time for a long form requiring lots of personal details upfront!

With a few simple additions and just a bit of proactivity, you’ll soon find yourself with an ever-growing email list in no time. It doesn’t have to be hard – all you need to do is get out there and ask people!


3.  You’re Not Promoting Your Email List

Building a strong base of subscribers is within your reach. You just have to be a bit creative and think outside the box!

For starters, don’t forget those tried-and-true organic methods: promote your email list with a sign-up form on your website and social media channels, and even include one in print materials handed out at events. That’ll get the word out in no time and help you grow your subscriber base organically.

Once you’ve piqued their interest, incentivize them to join by offering discounts or other rewards. If you don’t want to miss out on any organic growth opportunities, use organic search optimization (SEO) techniques to ensure that your pages and social media accounts with your sign-up forms stand out when people are researching topics related to your industry.

Promoting a mailing list is like inviting people to your virtual party – you don’t want just anyone showing up, but plenty of guests! Luckily, there are so many ways to promote your subscription-based emails that don’t require drastic measures. Whatever route you take, remember this important mantra: The more creative and impactful content you provide, the higher your chances of success for every invitation you send out! 


4.  You’re Not Segmenting Your List

You’ve crafted your email list carefully and made sure it’s filled with customers who truly appreciate your product. But are you getting the most out of your creation?

If you’re not segmenting your list, then you might as well be aiming blind.

Segment your list according to interests and topics so that every person in your perfect little world gets the type of content they want—and nothing else. Your segmented emails will be more targeted, relevant, and on-point—creating a connection between you and each customer that simply can’t be achieved by undifferentiated emails. After all, why should Customer A get stuck with an email about lip balm if they’re only interested in car parts? Get it?

Get the most out of your list by personally tailoring those emails; after all, this highly state-specific approach will lead to better engagement and higher conversion rates for you! So don’t let another valuable connection go unmade—segment away!  And don’t forget to have a bit of fun along the way.


5.  You’re Not Welcome Maturing Your Subscribers

Gaining new subscribers to your email list can be a real challenge, but not engaging with them after signing up may be the biggest obstacle!

Imagine if someone invited you to their party and left you in the doorway – not great, right?

Well, this is exactly what can happen when you don’t take the time to ‘welcome-mature’ those who have gone through the effort of signing up for your emails.

To ensure your subscribers get the red-carpet treatment, send them a Welcome Email that shows off your best content and gives an overview of what they can expect from being subscribers. Let them know you appreciate them taking the time to sign up, and it will make all the difference in inspiring more people to join your list.

After all, we want an ever-growing email list that continues to deliver engagement peaks – so give those new subscribers a warm welcome and watch it grow!


6.  You’re Sending Too Many Emails

Email is a great way to keep in touch, but an avalanche of messages can quickly overwhelm unsuspecting subscribers.

Nobody likes getting inundated with emails day after day – it’s like a digital version of having somebody hound you with questions all the time!

The key to avoiding email burnout? Keep it short, and don’t send more than one email every few days. Your subscribers will appreciate the respite from your emails, and you’ll be far less likely to elicit an eye roll every time their inbox chirps with another message from you.

Spacing out your updates allows people to catch up on what you’re saying without feeling overwhelmed with information all at once. So, find those moments of sweet balance between too little and too much, and prioritize content that adds value over quantity – otherwise, you may find your list shrinking in no time! That would sure put a damper on anyone’s day.


7.  You’re Not Nurturing Your List

We just said not to send too many emails. So, why are we telling you to nurture your list by sending them emails constantly? Well, nurturing is not spamming.

Conceptually, nurturing is about providing information and support for potential customers to help them move through the sales journey – from initial awareness of your product or services to the purchase. In practice, nurturing involves creating personalized messages based on subscribers’ interests and goals and sending those messages out at strategic intervals over time.

It’s the difference between a frantic hail of spam emails and a targeted drip campaign that builds relationships with existing and future clients. 

In marketing, one of the most effective methods of building relationships and communicating with your audience is to nurture them by sending regular emails.

Think of it this way: if you’re constantly giving your list valuable information, they’re more likely to appreciate it instead of seeing it as intrusive. In email marketing, nurture can mean many different things, such as providing quality content relatable and relevant to the reader’s interests or delivering helpful advice on how to make their lives easier.

When done correctly, nurturing your list through emails can be a great way to build long-term relationships with current customers and attract potential buyers in the future! It’s like adding just the right amount of flavor to an already delicious meal – nobody likes too much salt (or too little).

Nurturing your list properly can make all the difference in improving customer loyalty and increasing repeat business. So, if you truly want to ensure that your message isn’t seen as spammy, choose an approach focused on nurturing instead.


The Short

At the end of the day, growing an email list isn’t rocket science—but it does take some work and dedication to get it right! 

From making sure you offer something valuable in exchange for their contact information to promoting it through various channels and even segmenting your list by interests and topics, these techniques can help take your email marketing game from average to extraordinary!

Building an engaged email list doesn’t happen overnight—but with a little effort and patience, it’s achievable! With these tips in your arsenal, you’re on your way to building an engaged subscriber base that will help boost your business to new heights.

Just remember that it takes time and patience to build an engaged subscriber base—but once you do, you can reap the rewards for years to come. Ready to start growing your email list? Apply for a free strategy session today—we can’t wait to help you reach your marketing goals!


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