Do you want to know the secret to building a loyal following and skyrocketing your business to success?
Hint: It’s NOT about SELLING your product or services.
So, picture this…
You’re scrolling through your social media feed, and suddenly, you’re hit with a sales pitch so cringeworthy that you can’t help but roll your eyes and throw up.
Okay, maybe not throw up, but you get the point.
We’ve all been there. We’ve all had those pesky experiences where we get ambushed by a sales pitch so shameless and so cringeworthy it makes us want to hurl our phones across the room. You know, the ones where they obviously want nothing more than money and that you’re nothing more than a cash cow for them to milk dry?
It’s so annoying!
But did you know that there’s this marketing strategy that works so efficiently but is so simple to do and implement? The funny thing is, not all brands use this.
We’re talking about the power of CARE — and trust me, it’s a game-changer.
So, put down that sales pitch, grab a drink, get comfy, and dive in!
Marketing With The CARE Strategy
Are you tired of feeling like a sleazy salesperson whenever you try to market your business?
As a business coach, you know how important it is to attract your ideal client’s attention (and keep them glued on you) so you can scale your business. But let’s be real… traditional marketing tactics can feel so insincere and cringeworthy.
That’s why the CARE Strategy was born.
Now, we know what you’re thinking…
“I do care for my clients and my audience. That’s why I am in business, but what does that have to do with marketing?”
Well, plenty. And today, we’re going to talk about what the CARE Strategy is, why it works, and how to implement it in your business.
What Is The CARE Strategy?
The CARE Strategy is a breath of fresh air in the marketing world.
If you want to stop feeling like a sleazy, conniving salesperson or want to attract clients who genuinely want to buy from you, then it’s time you CARE.
No, not like the way your ex never did, but in a marketing sense.
The CARE Strategy is about building genuine relationships with your audience. You’re not just trying to make a sale. You’re building the foundation for a long-term commitment with your ideal clients — clients who will not only buy for you (and repeatedly buy because they trust you) but also market you to their circle.
Let’s be real; who doesn’t want that in a relationship?
With the CARE Strategy, you’re not just selling your product or service. You’re building a relationship with your audience that goes beyond the transaction. You provide value, build trust, and create a loyal client base.
But what does CARE stand for? Let’s break it down…
You need to build a deep connection with your audience. This means going beyond surface-level interactions.
It’s about building a relationship with your audience beyond just selling your products or services. It’s about engaging with your audience, understanding their interests and needs, and creating a sense of community.
Take the time to get to know them and understand what makes them tick or what they want to do with their downtime. When you have a strong connection with your audience, they will trust you enough to become loyal supporters and brand advocates who would love to engage with your content and spread the word about your business to their network.
Don’t try to be someone you’re not just to fit in or please your audience. Be true to yourself and your brand.
This means being true to your values, personality, and voice. It’s about being honest with your audience and showing them the real you.
Fun fact, people see right through a brand if they are who they say they are or are just there for the sale.
Authenticity is key when it comes to building trust and loyalty.
So be true to yourself, and people will appreciate you for it. Unless you’re Wonder Woman or Super Girl. In which case, go at it.
Provide information that’s actually relevant and useful to your audience. Don’t just spit out generic content – tailor it to your audience’s needs or interests.
This means understanding their pain points and addressing them. It’s about providing solutions, answering questions, and sharing valuable insights.
Remember, no one wants to hear about something that has nothing to do with them.
Put yourself in your audience’s shoes and understand their needs and feelings. This means seeing things from their perspective.
It’s about listening to their feedback, addressing their concerns, and showing them you care.
Try to think about what your audience may think and feel what they may be feeling. Then offer solutions that genuinely help them.
Come to think of it. It’s like being a therapist but for your clients. Except you can’t charge them $200 an hour.
Think of this as that golden rule we all learned as kids – treat others how you want to be treated.
So, Why Does CARE Work?
The CARE Strategy is all about putting the needs and wants of your audience first rather than focusing solely on making sales. And believe it or not, this approach works wonders for all types (and sizes) of businesses!
But why does it work?
Simple. When you build a strong connection with your audience, they’re more likely to trust you – which means they’d want to do business with you.
It’s all about SERVING your audience and providing them with value before even asking for anything in return.
When you provide helpful and relevant information, you establish yourself as an authority in your field, and naturally, your audience will see you as the go-to resource.
Why does this matter, you ask? Because when you become the go-to business, they’ll be more likely to choose you over your competitors when it comes time for them to purchase.
The CARE Strategy helps you stand out in an ocean of businesses all vying for attention.
In a world where we’re bombarded with sales pitches and advertisements at every turn, taking a more genuine and empathetic approach can really make you stand out from the crowd.
The Best Marketing Doesn’t Feel Like Marketing
If you’ve ever felt like you’re pushing your marketing on people like a pushy salesman trying to make a quick buck, you’re among the many business coaches who feel this way. Now, this is both good and bad.
Good – because you’re not alone, which means there is already a solution for this.
Bad – because you’re not alone, which means you are among the many who are working on the same solution as everybody else.
However, there’s this little secret that is so simple, so obvious, and so well-known but few people care to follow. (Hint)
The little secret? The best marketing doesn’t feel like marketing at all. It’s something that focuses on care.
When you CARE about your audience, you’re not focused on selling anything. Instead, you’re determined to provide value and build relationships.
And guess what?
People are more likely to do business with those they trust and have a connection with.
It’s a win-win situation. You get to help people, and in return, they’ll want to do business with you. They feel valued, and you get the sales.
So, how can you make your marketing feel less like marketing and more like an authentic brand that cares about its audience like they’re family?
1. Get to know your audience and put them first.
Make your marketing about them, not you. Focus on their needs and wants, and tailor your message to speak directly to them. Show them that you understand their pain points and can offer solutions.
2. Provide valuable information and resources.
Share your knowledge and expertise, and be genuinely interested in helping your audience.
3. Don’t be afraid to be authentic and show your personality.
Show them that you understand them and that you are like them. Speak in your voice, not someone else’s.
People want to do business with real people, not robots.
Let’s face it. Nobody likes being sold to. That’s why the best marketing strategy is the typical marketing where brands focus on promotions and sales, and adverts. It’s all about CARE.
When you CARE, you’re not trying to sell anything – you’re just trying to HELP.
When your audience feels that you genuinely care about them and come from a place of service and not from a place of sales, they would be more than happy to reciprocate that with loyalty and support.
So, there you have it.
The CARE Strategy is the perfect solution for business coaches who want to scale their business and attract attention without feeling like they’re constantly selling.
When you focus on building genuine connections with your audience and creating valuable content, you’ll naturally attract more leads and sales–without resorting to pushy tactics.
But that’s not to say that you forgo marketing altogether. Marketing is an ever-evolving field, so you must keep updated with the latest strategies and trends.
With that said, we invite you to join our Facebook group, where you’ll find like-minded individuals and get exclusive access to valuable and actionable content to help you take your marketing game to the next level.