There are no set rules in marketing, and the pieces constantly change.
Yes, we’re back for the fourth and final installment of our “Proven Strategies That Will Make You Win At Marketing” series!
You’re a glutton for punishment, aren’t you? Just kidding!
We’re thrilled you’re here and can’t wait to spill the tea on the last two strategies that will help you dominate the marketing game.
In case you missed it, we’ve already covered a lot of ground in this series. We’ve discussed the psychology of marketing, targeting, connections, and storytelling’s power.
We also dished out some top-notch advice on embracing and leveraging what makes you unique and using unconventional marketing strategies.
If you’re feeling a little lost, don’t worry – we’ve got you covered.
Our previous three installments have been chock-full of valuable insights and practical tips. If you haven’t already checked them out, we highly recommend you do so below before diving into this final chapter.
So, today, we’re going to take things up a notch and talk about two strategies that might make some of you sweat a little bit… Video Marketing and Taking Risks.
Yes, you heard that right. We will to ask you to step out of your comfort zone and shake things up a bit.
Hey, you’re a coach. So, getting comfortable in the uncomfortable is your thing – which means this should be a walk in the park for you (yes, we trust in you that much).
You know, gone are the days of boring ads and traditional marketing tactics. In today’s fast-paced world, consumers are bombarded with information and have become immune to cookie-cutter approaches.
That’s why, if you want to stand out from the crowd and make an impact, you need to think outside the box and embrace a new era of marketing.
And video marketing and risk-taking are THE recipes for success in that arena.
Now, let’s dive in!
Break Down Barriers with Video Marketing
It’s time to talk about the elephant in the room – video marketing.
It’s everywhere these days and for a good reason. It’s engaging, shareable, and can be an incredibly powerful tool for growing your coaching business.
Videos are the perfect combo of informative and entertaining, making them a top pick for people looking to learn something new or just kill some time on social media.
So why aren’t more coaches using it to their advantage?
We get it. Putting yourself out there on camera can be nerve-wracking. We often get so conscious about how we look or talk and, most importantly, whether what we’re talking about is worth people’s time watching.
So, we don’t blame you if even the thought of doing videos gives you the heebie-jeebies.
But here’s the thing – the benefits far outweigh any discomfort you might feel. Here are some of them…
1. Increased Engagement
Videos are more engaging than text or images alone. They can capture the viewer’s attention and keep them interested in your words.
2. Improved SEO
Videos can help improve your website’s search engine rankings. Google loves video content, and including videos on your site can help you rank higher in search results.
3. Better Brand Awareness
Videos are an excellent way to showcase your brand and what you stand for. They can help you build trust with your audience and establish yourself as an authority in your field.
4. Increased Conversions
Videos can help persuade people to take action, whether signing up for your newsletter, purchasing your product, or booking a consultation with you.
You don’t need a Hollywood budget to create effective video content. With a smartphone and some basic editing tools, you can create engaging videos to get your message across.
Simply put, people love videos because they’re like the junk food of content – quick, easy, and oh-so-addictive.
Now, video marketing doesn’t have to be scary or overwhelming. All you need is a little bit of know-how and some practice, and you can go and create videos that are effective and enjoyable to make.
But because we don’t want to leave you high and dry, we’re sharing some tips for breaking down those video marketing barriers and taking your coaching business to the next level…
Keep it short and sweet.
We live in a world of instant gratification, where people want information fast and want it now. That’s why keeping your video content short and sweet is essential.
Nobody wants to sit through a 30-minute video that could’ve been summed up in 2 minutes. Ain’t nobody got time for that!
So, get to the point, cut out the fluff, and keep it snappy.
Now, I know what you’re thinking… “But I have so much to say!”
Trust me. We get it.
You’re passionate about your business and want to share your knowledge with the world. But here’s the thing… long videos are a one-way ticket to the snooze fest.
So, instead of overwhelming your audience with a ton of information, break it up into bite-sized chunks.
Take a cue from our amazing blog post here and create a series of shorter videos that cover specific topics, or use subtitles and captions to convey your message quickly.
Remember, less is more when it comes to video content. So, keep it short and sweet (and packed with value, of course), and you’ll definitely see your viewers coming back for more!
Show your personality.
Alright, it’s time to drop the corporate facade and let your freak flag fly!
(Not that you’re a freak or anything, but we’re freaks ourselves, and being a freak is cool, sooo…)
Your viewers want to see the real you, not some polished, sanitized version of yourself. So, don’t be afraid to show off your personality on camera.
It’s okay if you’re quirky, sarcastic, or just a little weird — embrace it! It’s what makes you unique, and it’s what will make your videos stand out from the sea of boring content out there.
Okay, I know what you’re thinking… “But what if people don’t like me?”
Well, let us be brutally honest and get one thing straight here… not everyone is going to like you, and that’s okay!
Trying to please everyone is a surefire way to water down your content and make it bland (mic drop!).
So, instead of trying to be all things to all people, focus on being authentic and true to yourself. Your true fans will love you for it, and the haters can go kick rocks.
So, show off your personality, be yourself, and do your videos like you do your singing in the shower (no, not nude… just genuinely YOU)!
Don’t skimp on quality.
When it comes to video marketing, quality is key. You don’t need to break the bank on fancy equipment or hire a production crew, but you do need to make sure your videos are watchable.
That means good lighting and decent sound quality.
No one wants to watch a dark, blurry video with garbled audio. It’s like trying to watch a movie through a foggy windshield… frustrating, annoying, and sooo not worth the effort.
Yes, we hear you loud and clear… “But what if I don’t have the budget for fancy equipment?”
Fear not, my friends, for there are ways to create good-quality videos on a budget.
For instance, you can use natural light or affordable lighting kits to brighten up your shots. You can also invest in a decent microphone to improve your audio.
All you really need is just to put in a little bit of effort and creativity, and you can make high-quality videos that your audience will surely love.
Just please don’t skimp on quality. Your viewers deserve the best, and you deserve to stand out from the crowd.
Now, let’s talk about the most important aspect of video marketing… providing value.
Sure, you can create a slick, well-produced video with perfect lighting and sound, but what’s the point if it doesn’t provide any value to your audience?
Your videos should educate, inspire, or entertain your viewers. In short, they should provide value.
Why? Because value is what keeps your audience engaged and coming back for more.
So, how do you provide value through video?
Start by identifying your target audience and what they’re looking for.
Are they searching for answers to a specific problem?
Are they looking for inspiration to achieve their goals?
When you know your audience’s wants, create videos that provide that value. Offer tips and tricks, share your knowledge and experience, and engage with your audience through comments and feedback.
When you provide value, you build trust and credibility with your viewers, ultimately leading to more business and success as a coach.
Now, let’s look at some real-world examples of coaches who absolutely kill it with video marketing.
Check out fitness coach Cassey Ho, who has built an entire empire around her YouTube channel, Blogilates. This girl is a total boss when creating engaging and valuable video content. Just take a peek at her YouTube channel, Blogilates, and you’ll see what we mean.
Cassey doesn’t just give you a boring workout routine. She brings her A-game with fun and entertaining videos showing her infectious personality.
She provides her viewers with valuable nutrition advice, along with workouts that are easy to follow and actually enjoyable (yes, you heard that right – enjoyable workouts! Ikr!).
And it’s no surprise that her channel has become a massive success, with millions of subscribers and an entire fitness empire built around it.
So, we suggest you take a page out of Cassey’s book and show off your personality while providing valuable content – it’s definitely a winning formula.
Speaking of video marketing success stories, we can’t forget about the king of motivational speaking himself, Tony Robbins.
His videos are more than just inspiring – they’re packed with practical insights and actionable tips that have helped countless people take their lives to the next level. With his larger-than-life personality and knack for storytelling, it’s no wonder Tony has built a multimillion-dollar brand through video marketing.
As a coach, it’s important to recognize the potential of video marketing and use it as a means to reach and engage with your audience.
Create informative and valuable videos that showcase your personality and expertise. This will help you establish yourself as an authority in your field and build a loyal following of clients and fans.
Don’t be afraid to put yourself out there and show the world what you’re made of.
Step Out of Your Comfort Zone and Take Risks
While it can be scary to try something new, the benefits can be huge. When you take risks, you stand out from the crowd, attract new customers, and show that you’re not afraid to innovate.
So, why do so many coaches shy away from taking risks in their marketing?
One reason is fear of failure.
It’s easy to stick with what you know and avoid falling flat on your face. But the truth is failure is a natural part of the learning process.
When you take risks, you may fail, but you’ll also learn valuable lessons that will help you succeed in the long run.
Another reason coaches may avoid taking risks is a lack of creativity.
It can be hard to think outside the box and come up with new ideas (this is why we talked about this, particularly in the previous post). But with a little bit of effort and inspiration, you can find ways to make your marketing stand out.
Many coaches tend to stick to what’s familiar because it feels safe and comfortable. But in reality, this can hold you back from achieving your full potential.
When you take risks and try new things, you can tap into untapped markets and reach new audiences. This can help you grow your business and take it to the next level.
So how can you step out of your comfort zone and take risks in your marketing? Here are some tips to help you get started…
Try a new marketing channel.
If you’ve been solely relying on social media to promote your business, consider branching out and trying something different.
Let’s face it, social media is a crowded and noisy place. It’s easy to get lost in the sea of posts, tweets, and reels.
So, why not invest in paid advertising or attend a conference in your industry? Partnering with other businesses can also be a great way to expand your reach and attract new customers.
Taking risks like these can lead to new opportunities and a whole new audience that you may not have reached otherwise.
Real talk, trying something new can be scary. And it’s natural to feel nervous about stepping out of your comfort zone, especially when it comes to marketing your business.
But remember, the definition of insanity is doing the same thing over and over again and expecting different results. So, if you want to see real growth in your business, it’s important to step out of your comfort zone and take some calculated risks.
And the biggest risks often lead to the greatest rewards.
Collaborate with others.
Why not team up with another coach or business and create something amazing together?
Sure, it can be intimidating to step outside of your comfort zone and collaborate with someone else, but taking that leap of faith can be incredibly rewarding. You’ll have someone to share the workload with, bounce ideas off of, and support you along the way.
They can also help you reach a wider audience. And of course, it’s always more fun to work with someone else.
Just think about the successful collaborations we’ve seen in the past – Beyonce and Jay-Z, peanut butter and jelly, Batman, and Robin. The possibilities are endless!
Of course, finding the right partner can be a challenge. You want to make sure your values align, your audiences mesh well, and you both have something unique to bring to the table.
At the end of the day, collaboration can be a powerful tool to grow your business. It may take some time and effort to find the right partner, but once you do, you can create something truly unique that sets you apart from the competition and attracts new customers.
Experiment with new content formats
Blogs are great, don’t get us wrong (the fact that we wrote this for you and that you’re here reading this proves it).
But if you’ve been relying solely on them to get your message out there, just might be the reason why your marketing isn’t working.
It’s time to spice things up a bit.
Think about it:.. not everyone likes to read, but everyone likes to consume content in different ways.
Don’t be afraid to experiment with new formats and get creative with your content. You can do videos, and podcasts, and host digital courses or webinars.
Not only will it keep things fresh and exciting for your audience, but it will also help you stand out from the crowd.
You may even discover a new favorite way to create content yourself!
And who knows? You may even find that you’re really good at creating videos or hosting webinars.
It’s all about trying new things and finding what works for you and your business.
Plus, you never know what kind of opportunities might come your way just by trying something new!
Taking risks in your marketing can be scary, but it’s worth it in the end. Don’t be afraid to step out of your comfort zone and try something new.
Taking that leap can help you uncover new opportunities and unlock the potential for growth in your coaching business.
Congratulations, you have now completed the fourth and final part of our blog series on Proven Strategies That Will Make You Win At Marketing! Woohoo!
Throughout this series, we have covered a variety of effective tactics that will help you take your marketing game to the next level.
Today, we discussed two essential topics… breaking down barriers with video marketing and stepping out of your comfort zone to take risks.
Video marketing is one of the most effective ways to connect with your audience and build brand awareness. Creating engaging, informative videos lets you showcase your personality and expertise while providing value to your viewers.
Stepping out of your comfort zone and taking risks is also essential for growth. Yes, it may seem daunting, but with the tips we shared, you can discover what works best for your business and reach new heights.
Now, a final word…
If we had to choose the best tip on how to win at marketing, it would be never to stop learning and experimenting.
The marketing world is constantly evolving, and what worked yesterday might not work tomorrow. But if you keep an open mind and try out new things, you can stay ahead of the curve and keep your audience engaged.
So stay curious, stay open to new ideas, and keep taking action to move your business forward.
If you want to continue the conversation and connect with other like-minded entrepreneurs, I invite you to join our Facebook group. It’s a supportive community where you can share your successes and challenges, learn from others, and get inspired to keep growing your business. Thank you for reading, and I wish you all the best on your marketing journey!