Are your marketing strategies not getting you anywhere?
Have you been looking for ways to stand out in a crowded market and connect with your audience on a deeper level?
Hey, hey! We’re back with the third part of our four-part blog series, Proven Strategies That Will Make You Win At Marketing, and we’re about to drop some serious knowledge bombs.
If you haven’t had a chance to read the first two installments of our 4-part blog post series yet, then boy, oh boy, are you in for a treat! Trust us.
You won’t want to miss out on all the marketing goodness we’ve been serving.
So, go and give the previous posts a quick read first before diving into this third installment.
Now, let’s dive into part 3 of Proven Strategies That Will Make You Win At Marketing. In this post, we will explore the power of thinking outside the box and using unconventional strategies for content marketing.
We’ll throw out the rule book and shake things up a bit. No more boring, cookie-cutter content that blends in with the rest of the noise.
You’ll learn how to stand out and make a real impact with your content. Because let’s face it, in a world full of noise, where everyone is shouting the same message, we’ve got to find a way to stand out from the crowd.
We’ll also be delving into the power of storytelling and how it can help you connect with your audience on a deeper level. Learn how to captivate your audience, evoke emotions, and leave a lasting impression.
With so much noise in this digital age, let’s think differently about marketing. Challenge the status quo, break down barriers, and use unconventional strategies… and you’ll be able to achieve marketing success.
So, let’s dig in!
Think Outside the Box with Unconventional Strategies for Content Marketing
As a business coach, you’re probably using the same old marketing strategies everyone else uses. But with the current marketing climate, thinking outside the box and getting creative with your content marketing might be the way to go.
Conventional marketing strategies just aren’t cutting it anymore. Everyone is doing the same thing, and it’s getting harder and harder to stand out from the crowd.
If you don’t know yet, today’s most common marketing strategies include social media, content marketing, email marketing, and influencer marketing.
Don’t get us wrong, these things are effective and still working, but they are also very saturated.
Everyone uses them, so making an impact and getting noticed is harder. You’d need to be very good with these strategies or be an established brand to cut through the noise and be seen.
So, how do you stand out from the crowd and get your message heard?
We recommend shaking things up and trying something new and unconventional with your content marketing. You need to think outside the box and find new ways to engage your audience.
Create an interactive experience that ties into your product or service.
Have you heard of V-Shred? It’s a fitness program that helps people get into their best shape without all the fads and regimens that are bombarding the internet.
What we love about them is instead of telling their audience why they aren’t getting in shape and then spoon-feeding them with generic workout plans, V-Shred’s CEO directs them to take a quiz that helps the audience identify their body type and discover the best way to achieve their goals.
Why is this so effective?
Well, for starters, it makes people feel empowered and in control of their fitness journey. The personalized recommendations based on their own body type and situation make them feel that the program they are getting is made just for them.
That level of personalization and interactivity can take your marketing strategy to a whole new level and make it stand out from the crowd. It’s a surefire way to get people engaged and excited about what you have to offer.
So, think about how you can create an interactive experience that will get people talking and engaging with your brand in a new way.
Create a viral video that’s funny or unexpected.
You don’t need a big budget or fancy equipment to create something that will make people stop scrolling and hit the share button. Think outside the box for something that catches your audience’s attention – such as something unexpected or funny.
“But isn’t it hard to create a viral video?”
The key to creating a viral video is to make it shareable. You want to create a video that people will want to watch and then share with their friends, family, colleagues, or community.
The more shares your video gets, the more people will see it, and the greater your chances of going viral.
But what makes a video shareable?
A few key elements can help make your video more shareable. One is humor. Funny videos are more likely to be shared than serious ones. People love to laugh, and they love to share things that make them laugh.
Another element is emotion. Videos that tug at the heartstrings or make people feel something are more likely to be shared.
Then there’s also surprise and uniqueness. People love to see something unexpected or something they haven’t seen before.
Remember the Old Spice commercials from a few years ago?
The campaign featured a series of humorous and creative commercials designed to appeal to a younger audience, using unexpected scenarios and catchy slogans to grab attention.
The ads were highly successful in engagement and reach, as they were shared widely on social media and viewed by millions worldwide.
This made the Old Spice commercials so successful – they were unexpected, hilarious, and unlike anything else on TV at the time.
They created a memorable and entertaining experience for viewers, making them more likely to remember the brand and consider purchasing its products in the future.
So, when you create a viral video, think outside the box and come up with something truly unique that will grab people’s attention.
Host a virtual event or webinar that’s informative and engaging.
This is a great way to connect with your audience and establish yourself as an authority in your field.
Virtual events and webinars are popular nowadays. With the rise of remote work, more people are attending online events to learn and engage with others.
But, believe it or not, so many business coaches are still not leveraging this in their business.
Think of virtual events and webinars as a party where you don’t even have to leave your house or put on pants (just don’t go standing up and walking around in your undies for everyone to see).
Unlike a regular party, though, where you might have to make small talk with boring people, you get to engage with people who get you and who can relate to what you are talking about.
You get to learn something new and connect with like-minded people from the comfort of your home.
Virtual events and webinars are a great way to build relationships with your audience. You get to establish yourself as an expert in your field, which would make people more likely to trust and respect your brand.
Plus, it’s a chance to engage with your audience in real-time and get their feedback and questions, which can help you improve your product or service.
And the best part? You can reach a global audience without ever leaving your own office.
Take Tony Robbins, for instance. His Unleash the Power Within (UPW) virtual event is one of its most popular and successful events, and for a good reason.
It’s a four-day virtual event designed to help people overcome their fears, unleash their potential, and take control of their lives. And it’s all done from the comfort of their own home!
What makes UPW so popular and successful (aside from the fact that it’s Tony Robbins, a world-renowned life coach, speaker, and author) is that the event is designed to be highly engaging, interactive, and immersive.
It’s not just a series of lectures or presentations. It’s a full-blown experience with activities, breakout sessions, and even dancing!
In 2021 alone, the virtual UPW event had over 25,000 attendees from over 139 countries. This massive turnout demonstrates the power of virtual events and webinars as marketing tools.
Virtual events and webinars allow people from all over the world to attend and connect with each other, expanding the reach of your message and your brand.
It also shows that virtual events can be just as effective as in-person events, if not more so, and they can be a great way to establish yourself as an authority in your field and build a loyal following.
The good news is, you don’t need to be a tech whiz to host one!
Even if you can’t tell the difference between a USB and a U2 song, you can still host a virtual event that will knock your audience’s socks off. All you need is a computer, an internet connection, and a little bit of know-how (which you can totally acquire by reading this blog post, by the way).
Here are the basics…
First, decide on the purpose of your event.
- Are you looking to promote a new product or service?
- Are you trying to educate your audience on a particular topic?
- Or are you simply looking to connect with your followers and build brand awareness?
There are plenty of options – Zoom, Webex, and GoToWebinar. Do your research and find the platform that best suits your needs and budget.
Then, start promoting your event! Use social media, email marketing, and other channels to get the word out and encourage people to sign up.
When the day of your event arrives, make sure you’re prepared and ready to go. Test your equipment and internet connection beforehand and have a backup plan in case anything goes wrong.
And remember, have fun with it!
Engage with your audience, answer their questions, and make sure they leave feeling like they got something valuable out of your event.
Unconventional marketing strategies might seem risky, but they can really pay off if done correctly. So, don’t be afraid to try something new and different.
These strategies can help you create a strong brand identity and attract a loyal following of customers who love your unique approach.
Here are some additional tips for thinking outside the box with unconventional strategies for content marketing:
- Create content that’s funny, quirky, or unexpected.
- Use storytelling to make an emotional connection with your audience.
- Collaborate with other businesses or influencers in your industry to expand your reach and attract new followers.
- Offer a unique product or service that solves a specific problem or fills a niche in the market.
- Create content that’s highly visual, such as infographics or animations.
Now that you have an idea about thinking outside the box, let’s take your marketing further by using the power of storytelling.
Use The Power of Storytelling
It’s easy for your message to get lost in the noise in today’s digital age as consumers are bombarded with advertisements left and right. But there’s a way to cut through that noise and connect with your audience on a deeper level… and that’s through storytelling.
You know how when you hear a good story, you get totally hooked and invested in it? It’s like you’re in another world and can’t wait to find out what happens next.
Humans are wired to respond to stories – we’ve been telling them for centuries to teach and entertain.
So it’s no surprise that storytelling is a super powerful tool in marketing.
When you use stories to market your business, you create an emotional connection with your audience that goes way deeper than just listing the features and benefits of your product or service.
You’re taking them on a journey and helping them understand why they should care about what you’re offering.
Plus, stories are memorable!
People might not remember every detail about your business, but they’ll remember a good story you told them. And when they remember your story, they’ll remember your brand.
Just look at some of the biggest brands out there – they all use storytelling effectively.
For example, Nike’s “Just Do It” campaign tells the story of the athlete in all of us, inspiring us to push beyond our limits.
Coca-Cola’s iconic “Hilltop” commercial tells the story of a world united by a simple bottle of soda.
These brands understand the power of storytelling, and it’s what’s helped them grow into the juggernauts they are today.
So basically, storytelling is a way to cut through the noise and stand out in a crowded market. It helps you create a brand personality that people can relate to and want to be a part of.
But how can you use storytelling to grow your own business as a coach? Here are some practical tips…
Know your audience.
You can have the greatest story in the world, but if it doesn’t connect with your audience, it’s useless.
You need to understand what motivates and inspires your audience and craft your story around that.
Are they looking for inspiration?
Are they seeking a solution to a problem?
Are they in need of a good laugh?
When you know what they’re after, you can tailor your story to hit all the right notes and leave a lasting impression. Remember, it’s not about what you want to say, it’s about what your audience wants to hear!
And the more you know about them, the more effective your story will be.
Let’s be real… nobody likes a faker.
In a world that’s already so full of phony people and unrealistic expectations (and filters and templates and effects), authenticity is like a breath of fresh air.
When it comes to storytelling in marketing, being authentic is crucial. You want your audience to connect with you and your brand on a deeper level, and that won’t happen if you’re putting on a facade.
So, be yourself, share your own experiences, and let your personality shine through. As a wise man and one of the greatest minds in the world once said,
“Today you are You, that is truer than true. There is no one alive who is Youer than You.” – Dr. Seuss
(Amen, Dr. Seuss, amen…)
Also, being authentic shows that you’re relatable and trustworthy. When you share your own struggles and challenges, it makes you more human and approachable.
And let’s be honest, we’re all human and we all have our own struggles. So, don’t be afraid to be vulnerable and share your journey. It will not only help you connect with your audience, but it will also inspire and motivate them to take action toward their own goals.
So, embrace your uniqueness, be true to yourself, and let your authenticity shine through in your storytelling.
Wanna know a secret? Emotions are like the bacon of storytelling… they make everything better!
No, we kid you not.
The most memorable stories are the ones that make you feel something. The ones that make you laugh, cry, or feel like you can conquer the world.
Do you remember the last time you were really moved by a story? I bet it made you feel some type of way. Maybe it was happy tears, maybe it was goosebumps, maybe it was just a sudden urge to call your mom and tell her you love her. Whatever it was, that emotional connection is what makes a story memorable.
And the most successful brands are the ones that can evoke those emotions in their audience. They make you feel like you’re a part of something bigger, that you’re not just buying a product, you’re buying into a lifestyle or a movement.
Emotion is what separates a story from a boring list of facts. You don’t want your audience yawning and nodding off, you want them engaged and invested. That’s where emotion comes in.
When you share your own experiences and open up to your audience, you’re giving them a glimpse into your world and inviting them to connect with you on a deeper level.
So, if you want your audience to truly connect with your story, you’ve got to make them feel something.
And sharing a personal triumph or a difficult challenge you overcame will make your audience feel something. When they feel something, they’re more likely to remember you and your message.
But don’t just try to manipulate people’s emotions (well, that might work, but it ain’t cool man, it ain’t cool). You want to authentically connect with your audience and share a story that’s meaningful to you.
If you’re passionate and genuine, that emotion will shine through in your story and resonate with your audience.
Keep it simple.
People have short attention spans these days, especially with social media playing such a big part in our daily life. We’re all bombarded with information from every angle, all the time.
So if you want to cut through the noise and capture your audience’s attention, you need to keep it simple.
When it comes to storytelling in marketing, the same rule applies. Your story should be straightforward and easy to understand.
Don’t use complicated jargon or industry terms that your audience might not be familiar with. Instead, use language that is clear and concise.
Remember, you’re not trying to impress your audience with your extensive vocabulary. You’re trying to connect with them on a personal level.
Simplicity also applies to the structure of your story. Stick to a basic narrative arc with a clear beginning, middle, and end.
Distill your story down to its essence. What’s the core message you want to convey? Once you have that, build your story around it using clear and concise language.
Avoid meandering tangents or confusing plot twists. Your audience should be able to follow along easily and stay engaged from start to finish.
Keep your story straightforward and easy to understand, and your audience will be more likely to remember your story and share it with others.
Make it relevant.
Sure, telling a story is great, but if it doesn’t tie in with your business, what’s the point?
You need to make sure that your story is not only engaging and memorable but also relevant to your audience and your brand. Otherwise, you’re just wasting everyone’s time (and that’s one of the biggest sins in marketing).
Your story should help your audience understand why they need your product or service and how it can solve their problems. If your story is about your love for your pet iguana but you’re marketing a fitness program, you’re not going to get very far (the disconnect here is very annoyance-inducing).
So, think about the message you want to convey and how your story can help you achieve that. Make sure it connects with your audience and aligns with your brand values.
As a coach, for example, you can maybe share a personal story about overcoming a challenge that relates to the coaching services you offer. When you make your story relevant, you’re not only captivating your audience but also demonstrating how your services can help them achieve similar success.
Remember, your story is not just about you, it’s about your audience too. So, keep them in mind and make it relatable to them.
Use language and examples that they can understand and connect with.
Make them feel like they’re a part of the story, and that they too can achieve the success you’re sharing.
This way, you’ll be creating a connection with your audience that goes beyond just the services you offer — you’re creating a sense of community and belonging.
So, instead of bombarding your customers with generic advertisements, you can use the power of storytelling to connect with them on a deeper level and create a more meaningful relationship.
When done right, storytelling can be a powerful marketing tool that builds brand loyalty, drives sales, and leaves a lasting impact on your customers.
In today’s age, conventional marketing strategies may no longer cut it. To stand out from the competition, you need to think outside the box and try unconventional strategies for content marketing.
There are many ways to capture your audience’s attention and create a strong brand identity. And we’ve shared some of them with you in this blog post.
Additionally, we explored the power of storytelling in marketing, and how crafting an authentic and emotionally resonant story can build brand loyalty and drive sales.
Now, we’re gearing up for the fourth and final part of the series, where we’ll dive into Breaking Down Barriers with Video Marketing, and Stepping Out of Your Comfort Zone and Taking Risks. Video marketing is a powerful tool that can help you reach a wider audience, and taking risks can often lead to big rewards. We’re excited to share these strategies with you, so stay tuned!
Also, if you want to continue the conversation and learn from other like-minded business coaches seeking support with their marketing journey, join our Facebook group today. Let’s take our marketing to the next level together!