If you want to crack the code to marketing success, we have the ultimate strategy guide that will skyrocket your results!
Welcome back to our four-part blog series, where we dive into the juicy world of marketing and dish out the most practical and effective tips to help you come out on top.
If you missed the first part, don’t worry, you can catch up later here (but seriously, go read it ASAP because it’s loaded with gold).
So, in the previous blog post, we covered Mastering the Psychology of Marketing and Breaking the Rules and Embracing Your Uniqueness.
In this post, we’ll be talking about something crucial that can make or break your marketing efforts… targeting.
No, we’re not talking about shooting at a bullseye (although that could be fun too). We’re talking about identifying your ideal client and connecting with them on a personal level.
Because let’s face it, if you’re trying to market your product to everyone and anyone, you’ll only be wasting your time, effort, and money.
You need to zero in on the people who are most likely to be interested in what you’re offering and create a tailored marketing plan that speaks to them.
That’s what we’ll show you here… how to do just that without coming off as creepy or desperate.
We’ll teach you how to leverage the power of targeting and how to get personal, connect with your audience, and make them feel like they’re more than just a potential sale.
Now, grab that caffeinated beverage of your choice, and let’s get started!
Leverage The Power of Targeting
Want to know the secret to make your marketing efforts a roaring success? It all comes down to targeting. That’s right – if you want to take your business to new heights, you need to know how to get your message in front of the right people.
Instead of trying to reach everyone, you can focus on the people most likely to be interested in your coaching services and create marketing that speaks directly to them.
When it comes to marketing, targeting is everything. You could have the best product or service in the world, but it’s all for nothing if you’re not reaching the right audience. That’s why it’s crucial to identify your ideal client and create a tailored marketing strategy that speaks directly to them.
But how do you do this? Here are some practical tips to help you leverage the power of targeting and take your business to the next level:
Define your ideal client
The first step in effective targeting is to define your ideal client. And no, I don’t mean the imaginary person you have in your head who’s a mix of Beyonce and Elon Musk (although, I mean, who wouldn’t want to work with them?).
I’m talking about a real, flesh-and-blood person who is the perfect fit for your coaching services.
Who are they? What are their pain points? What do they need from you?
Your ideal client is someone who is most likely to benefit from what you have to offer. They’re the person who has specific pain points or challenges that you can help them with.
And most importantly, they’re the person who you genuinely enjoy working with. After all, you don’t want to be stuck coaching someone who makes you want to pull your hair out!
The more you understand who your ideal client is, the easier it will be for you to create messaging that resonates with them.
Why? Because when you’ve defined your ideal client, it’s like a lightbulb goes off in your brain.
Suddenly, everything becomes crystal clear. You know exactly who you’re speaking to, what their challenges are, and how you can help them.
Think of it this way – your closest friend just called to say she is having a really bad day, so you come over to her house and bring her her favorite food and binge-watch her favorite series with her. She didn’t have to tell you, but you knew what would make her feel better.
That’s the same with knowing who your ideal client is. You know how you can help them even without knowing their whole life story.
And let me tell you, that kind of clarity is a game-changer.
It’s time to get down to the nitty-gritty. You can’t just know your ideal client in broad strokes – you need to know them like the back of your hand.
What are their favorite hobbies? What kind of music do they like? Do they prefer coffee or tea? Okay, maybe that last one isn’t important, but you get the point.
Get specific about their demographics, interests, and behavior. The more specific you can get about your ideal client, the more effective your marketing will be.
You want to create a clear picture of your ideal client so that you can tailor your marketing to speak directly to their needs.
Think about it this way – if you were trying to buy a gift for someone, would you rather know that they like “books” or that they specifically love mystery novels by Agatha Christie? I know I’d rather have the latter information!
The same goes for marketing your coaching services. The more specific you can get about your ideal client, the more likely they will feel seen and understood by your messaging.
So, research and get to know your ideal client like they’re your best friend (minus the embarrassing childhood stories).
Use data to your advantage.
I want to tell you a little secret… data is your best friend in marketing.
I know, I know, data sounds about as exciting as watching paint dry. But trust me. It’s where the magic happens.
Thanks to the wonders of modern technology, we have access to more data than ever before. Use this to your advantage by analyzing your audience’s behavior, preferences, and needs.
This will help you create marketing campaigns that are tailor-made for them. Plus, it can give you valuable insights that you can use to create more effective marketing campaigns.
But don’t worry, you don’t have to be a data scientist to make use of this information. There are plenty of tools and resources out there that can help you gather and analyze data about your audience.
You can use Google Analytics, social media insights, or customer feedback surveys, t name a few. There are plenty of ways to get the information you need to make informed marketing decisions. So, don’t be afraid to dig into the data and use it to your advantage.
Create personalized content
Personalization is one of the most powerful ways to connect with your target market. It’s like the cherry on top of your marketing sundae – it’s the extra something-something that takes it from good to great.
People don’t want to feel like another number on your email list. They want to feel like you know them, understand them, and care about them. They want to feel like you’re speaking directly to them.
And the best way to do that is by creating personalized content that speaks to your audience’s specific needs.
Think about it – when was the last time you got an email that was clearly sent to thousands of other people? Did it make you feel special and valued? Yeah, I didn’t think so.
But when you get an email that addresses you by name, speaks to your specific needs, and feels like it was written just for you, it’s a whole different ballgame.
One way you can achieve this is by using their name in emails and marketing materials and tailoring your messaging to speak directly to them. This will make them feel like you’re really talking to them, rather than just sending out a generic message.
So, put in the effort to create personalized content that makes your audience feel seen, heard, and valued. This way, you’ll be able to build trust and loyalty that will keep them coming back for more.
Optimize your channels
Not all channels are created equal. Depending on your audience, some channels may be more effective than others.
Just because your favorite influencer is killing it on Instagram doesn’t mean that’s where your ideal client is hanging out.
And let’s face it, you don’t have the time or resources to be everywhere all at once. So, how do you figure out which channels to focus on? That’s where data comes in again.
Analyze your audience’s behavior, so you can figure out which channels they’re most active on and where they’re most likely to engage with your content.
Use this data to determine which channels you should use, and optimize your marketing efforts accordingly.
But here’s the thing – optimizing your channels isn’t just about being where your audience is. It’s also about tailoring your content to fit the platform.
The type of content that works on Instagram might not work as well on LinkedIn, for example. So, make sure you’re creating content that’s optimized for the channels you’re using. That way, you’ll be able to maximize your reach and engagement.
Measure your results
So, you’ve defined your ideal clients, you’ve gotten specific, you’ve personalized your content, and we’ve optimized your channels.
Now it’s time to measure your results.
Track the success of your marketing efforts and adjust your strategy as needed. This will help you continue to hit your target and grow your coaching business.
Look, I know it’s not the most exciting part of marketing, but it’s crucial if you want to see real growth in your business.
You can’t just throw spaghetti at the wall and hope it sticks. You need to know what’s working and what’s not, so you can adjust your strategy accordingly.
So, how do you measure your results? Well, it depends on your goals.
Are you looking to grow your email list? Increase sales? Boost engagement on social media? Whatever your goals may be, make sure you’re tracking the right metrics.
Use tools like Google Analytics, social media analytics, and email marketing platforms to see how your campaigns are performing. And don’t be afraid to pivot if you’re not seeing the results you want.
Remember, marketing is all about experimentation and finding what works for you and your business.
Now that you have all the tools to leverage the power of targeting, it’s time to put them to work! Remember, effective targeting isn’t just about reaching more people, it’s about reaching the right people.
Get Personal and Connect with Your Ideal Client
So, you now know how to leverage the power of targeting. Now it’s time to shake things up and get personal with your ideal client.
No, not that kind of personal. And it’s not as creepy as it sounds.
When it comes to marketing, connecting with your audience on a deeper level is key. You want to make them feel seen, heard and understood.
And the best way to do that is by getting personal.
As a coach, getting personal and building a connection with your ideal client is crucial. After all, your clients are people, not just a collection of data points.
When you get to know your clients on a personal level, you can tailor your coaching approach to their unique needs, challenges, and goals. Also, you get to create a strong bond with them – and this leads to better results and more referrals.
So, how do you get personal and connect with your ideal clients? Here are some tips…
Listen and observe
The first step is to listen to them carefully and observe their behavior.
No, we don’t mean playing therapist or detective to them but pay attention to what they’re saying or doing.
When you listen to them and observe, you’re getting a front-row seat to their world. You’ll be able to pick up on their likes, dislikes, or what makes them tick.
That information is like gold for a coach looking to connect with their audience.
You can use that knowledge to craft messaging that speaks directly to them and addresses their pain points.
So, open your ears and eyes wide and start taking notes because you’ll find your ideal clients will be revealing their deepest, darkest secrets (okay, not really, but you get the point).
Ask the right questions
Let’s be real… nobody wants to feel like they’re talking to a robot (okay, maybe some find a thrill in that but most people don’t).
That’s why asking the right questions is crucial when it comes to getting personal with your ideal client.
Yes, that means putting down that pre-written script and starting a real conversation!
Ask them about their life, their struggles, and their passion, and really listen to what they have to say.
Ask open-ended questions that will encourage them to share their story. This way, you gain valuable insight into their motivations, desires, and pain points.
Pro Tip: Don’t be afraid to ask unconventional questions.
Sometimes the best way to get to know someone is by asking unexpected questions that catch them off guard.
For example, you could ask “If you could live anywhere in the world, where would it be and why?” or “What’s your guilty pleasure TV show?”
Not only will this make the conversation more engaging, but it will also help you learn more about your ideal client’s personality and preferences – information that is essential to creating targeted marketing messages that resonate with them.
Plus, this will make them feel seen and heard, which will make them more likely to trust you and work with you.
Speak their language
So now we’re getting really personal!
Speaking your ideal client’s language is like speaking to their heart.
And I don’t mean speaking in Spanish or Italian or Russian or any other language that your ideal clients are speaking (but if you are bilingual and know these languages, then by all means, speak away).
I’m talking about getting down to where they are and using words, phrases, expressions, or even topics that they’ll actually understand and relate to.
Think about it this way… if you were trying to sell your coaching services to a group of moms, would you use words like “synergy” and “optimization”? Abso-freakin’-lutely not!
You’d talk about how to get your kids to put down their gadgets without a fight, or how to get them to eat healthier food, or how to manage the family and the house and still have time for some self-love and pampering.
Think about your ideal client and what language they use. Speak to them in a way that makes them feel like you truly understand their needs and can help them achieve their goals.
For example, if your ideal client is a coffee-loving, yoga-doing, cat-obsessed millennial, then use words that reflect that. Say things like, “Namaste, cat-lady! Let’s chat about how we can find balance in your busy life.” Or, “Let’s grab a latte and talk about how you can achieve your goals while still making time for your passions.”
This is a powerful way to build rapport and trust.
Pro tip: Use visuals in speaking your ideal client’s language.
Using visuals that speak directly to your ideal client’s interests and passions (such as images or videos ) can help create an emotional connection and make your message more memorable.
Share your story
Sharing your story can be a powerful tool for connecting with your ideal clients. It humanizes you and shows that you’ve been where they are which can help build trust and rapport.
Your ideal clients want to connect with a human being, someone they can trust and relate to.
When you open up about your own struggles and triumphs, you’re showing your ideal clients that you’re not just some faceless coach trying to sell them something. You’re a real person with real experiences, and you’re here to help them navigate their own journey.
Sharing your story is also a great way to stand out from the crowd. With so many coaches out there, it’s important to differentiate yourself and show why you’re the best fit for your ideal clients.
Pro Tip: Only share stories that resonate with your ideal client.
You can’t go around sharing stories of your life that your ideal clients can’t relate to. That would just be too weird.
It has to be a story that shows them that you understand their struggles that you know how to help them overcome them.
Take some time to think about your own journey and the lessons you’ve learned along the way.
What challenges have you faced?
How have you grown?
And how can your story help your ideal client achieve their goals?
Share your story from the heart, and your ideal clients will start flocking to you.
Remember, marketing is all about building relationships, and getting personal is the best way to do that. When you connect with your ideal clients, you get to build a strong bond with them and set yourself up for long-term success.
If you want to win at marketing, you need to get personal and connect with your ideal client. Leveraging the power of targeting is a great way to get started, but it’s only the beginning.
You need to listen, ask the right questions, speak their language, and share your story, so you can create a meaningful connection with your ideal client that will last a lifetime.
When you do this, you’ll be able to create targeted messaging that resonates with your ideal client and builds trust and rapport.
And speaking of trust and rapport, that’s exactly what we aim to do in our Facebook group for coaches. It’s a space to connect with other coaches, share ideas, and get support on your marketing journey.
So, if you haven’t already, join us in the group!
Now, it’s time to think outside the box and explore unconventional strategies for content marketing and the power of storytelling. In the next part of this series, we will dive into these topics and share some tips and tricks on how to make your brand stand out in a crowded market. Be sure to check it out.