You’re a business coach trying to stand out in a crowded market, but you feel like just another drop in the ocean.
You’re tired of following the rules and the same old marketing strategies everyone else uses.
You want to break free from the pack and unleash your true potential, but you don’t know where to start.
It’s frustrating and demotivating, holding you back from the success you deserve.
“Woah! How the heck did you know?!!!”
Well, it’s not a rare condition for many business coaches.
But fear not, because we’re about to share with you the secret to winning at marketing and standing out from the crowd…
Marketing can be a tricky and ever-changing game, but with the right tools, strategies, and mindset, you can master this game called marketing (or at least be good enough to get your business soaring and flying like a bird that got free).
Marketing is the art of communicating the value of a product or service to potential clients or customers. Sounds simple? The truth is, it’s a complex and competitive field.
With so many businesses vying for attention in today’s digital age, it can be tough to stand out from the crowd and connect with your target audience.
In this blog post series, we’ll be diving deep into the world of marketing and sharing practical tips and insights to help you win the game…
1. Master The Psychology of Marketing
Let’s face it. People are complicated creatures. We all have our own set of beliefs, values, and experiences that shape who we are and how we view the world around us.
So, if you want your marketing to compete in the big leagues, you need to understand what makes your audience tick, what influences their decisions, and what makes them take their money or card out and purchase something.
Think murder mystery films. Detectives would try to understand how criminals think to know how they would behave and act. This helps them find out what the criminal did and what he/she will do next.
As a business coach, it’s essential to understand the psychology of your target audience if you want to create marketing messages that resonate with them. And it’s not just demographics (age, gender, location, etc).
The Power of Emotions
One of the most important things to understand is that people make decisions based on emotions, not logic. That’s right, even the most rational among us are still driven by our feelings.
Emotions play a huge role in purchasing decisions. People don’t just buy things because of the product’s features or specs — they buy based on how that product makes them feel.
Humans are emotional beings, and it is important to know that because when you understand the emotions behind your products or services, you understand how to leverage them and use them to your advantage.
This means you must tap into their emotions if you want to convince someone to buy your services.
But how do you do that? Simple – understand their pain points and desires.
What are they struggling with? What do they want more than anything?
Once you know these questions and answers, you can create messaging that speaks directly to them.
There’s A Reason Why Influencers Are Where They Are
Another thing you should be aware of with your audience is how socially influenced they are and who they get influenced by.
Humans are social beings, evidenced by how we live with our families, work with teams, and even interact with and seek support from our communities.
Our norms are also shaped by our culture, which is characteristic of living in groups.
And as such, we rely on other people to convince us that a certain product or service is worth buying. People are more likely to buy something if they see that others are also buying and enjoying it.
That’s why customer reviews and testimonials are so important.
They provide social proof that your product or service is worth buying and show you what types of products or services your target audience is most interested in.
Then, you need to understand who your audience is listening to. Who do they trust? Who are their role models? Who do they go to for advice?
Think about it – would you take advice from some random Joe on the street? Probably not.
But if your bestie recommends a product or service, you’re more likely to give it a shot.
You need to figure out who your audience wants to emulate, who they perceive as an authority in their lives, and who they’re likely to listen to. When you do that, you can tailor your marketing strategy to appeal to those influences and make your brand more relatable and trustworthy.
FOMO is Real!
Then, of course, there’s the power of scarcity.
Admit it, you yourself don’t like the idea of being left out, missing out, or being the last to know.
This is related to social influence. Humans have an innate desire for social connection and belonging, which means that people are twice as affected by losses than they are by gains.
That’s why limited-time offers and exclusive deals are so effective. If people feel like they might miss out on something valuable, instinct springs them into action.
People are more likely to act when they feel there’s a limited opportunity or timeframe for them to get hold of your offers.
2. Break the Rules and Embrace Your Uniqueness
You know when the “experts” say to follow what the big fishes are doing so that you become a big fish yourself? Well, they didn’t actually mean to become like the big fish in every area (but yeah, that can be sooo tempting).
In our long years in the marketing game, learning and tweaking and discovering and overhauling our marketing strategies until we finally understood what works and what doesn’t, one thing that we understood helped more than anything in making marketing stick. And that is… BEING YOU!
We kid you not.
Think about it. What is the one thing you need from your audience so they would buy from you, no questions asked? What will make them recommend you to their network or return to you to buy more of your offers?
And people don’t just give that out for free. You need to earn it. And the only way to earn it is to make them believe in you, who you are, and what you can do.
You can only do that when you’re being you. Spell A-U-T-H-E-N-T-I-C-I-T-Y.
Do you know what the foundation for authenticity or being you is? It’s courage. It’s bravery and being willing to do what others won’t.
As a business coach, you know that standing out from the crowd is key to attracting and retaining customers. The best way to do that is not to be scared to break the rules and show off your one-of-a-kind brand.
We know it can be scary to go against the status quo but trust us, it’s worth it.
Take a look at some of the most successful businesses out there.
You’ve got Apple, who famously challenged the norm with their “Think Different” campaign. And then, there’s Dollar Shave Club, which revolutionized the shaving industry with its offbeat commercials and subscription model.
What do these businesses have in common?
They weren’t afraid to take risks and stand out from the crowd. And guess what? It worked.
They embraced their uniqueness which led to them creating a loyal fan base and dominating their respective industries.
Now, we know what you’re thinking… but how can we do the same when we’re business coaches and we’re obviously on the different end of the spectrum in our offers?
Find Your YOU-niqueness!
Identify what makes you different from your competitors. There’s gotta be something that makes you stand out, right?
Maybe it’s your approach to customer service. Do you go above and beyond for your clients and offer personalized attention and support?
Or perhaps it’s your brand personality – are you funny, edgy, or inspiring?
Whatever it is, lean into it and make it a major brand of your brand identity.
Then there’s your expertise. Maybe you’re a master of a specific niche in business, with knowledge and skills that your competitors can’t match.
Don’t be afraid to flaunt your expertise and position yourself as the go-to authority in your field.
The bottom line is, you need to know what makes you unique and make it a core part of your marketing strategy.
Don’t try to be like everyone else – that’s boring and forgettable!
Instead, embrace your differences and show the world what makes you special.
This way, your audience will appreciate your authenticity and be more likely to remember and choose you over the competition.
Don’t be afraid to get creative. Let loose and think outside the box.
The most memorable and successful marketing campaigns are the ones that stand out and grab people’s attention.
But what does it mean to get creative?
It means trying something new and unexpected.
You can go for a bold social media campaign that gets people talking and sharing. Or maybe a quirky promotional video that showcases your brand’s personality in a fun and engaging way.
Also, there’s the power of a catchy tagline – something that perfectly captures your brand and sticks in people’s minds.
There are countless ways to get creative with your marketing. So why settle for boring and predictable?
Take a risk, step outside the box, and try something no one else is doing. Let your creativity run wild. Think big, take chances, and have fun with it. The sky’s the limit. The only thing holding you back is your own imagination.
“Breaking the Rules” Doesn’t Mean Breaking the Rules
These are just some of the ways you can do to get people to notice you and trust you.
But before you go breaking all the rules, let’s get one thing straight … breaking the rules doesn’t mean being reckless or offensive. We want to stand out, not get kicked out.
So, as you venture out into creative marketing territory, remember to keep your brand values and audience in mind.
Take calculated risks that align with your brand identity and resonate with your target market. Think about what makes your brand unique and how you can use that to your advantage.
Whatever they may be, keep in mind to always test the waters and get feedback from your audience along the way.
It’s all about finding the right balance between creativity and authenticity. Stay true to your brand values and avoid alienating your audience. This will get you on the right path to marketing success.
Remember, being unique is your secret weapon in marketing. Identify what makes you different from your competitors and own it. Don’t be afraid to get creative, but always stay true to your brand values without alienating your audience.
We hope you learned a lot, but we do have great news. This is just the first part of our blog post series!
We’ve got three more parts coming your way over the next few weeks, each packed with even more tips and insights to help you win at marketing.
So, be sure to come back next week for part two, where we’ll be talking about the power of storytelling in marketing. You won’t want to miss it!
And hey, if you’re looking for even more exclusive content, be sure to join our Facebook group. We’ve got a thriving community of business coaches just like you, all looking to take their marketing game to the next level. See you there!