Your training programs play an important part in your marketing campaign funnels.

Your sales funnel is one of the core parts of your business, no matter what type of business you’re in. It’s the process of moving people from an unaware prospect to a loyal customer.

In fact, there are some businesses that focus the bulk of their efforts on perfecting their marketing funnel that converts and little else.

Once you have a great product and service in place, success is most often a result of the sales funnel itself. 

In this post, I will identify the key components of a high-performing automated marketing funnel that converts for you. 

Now first, you will need something to bring people into your sales funnel.

You can promote your training programs online and some people will find you through this marketing.

But you can ramp up your marketing efforts by offering free content first to build your audience, and then pitching your program to them once they know and trust you for valuable information.

Now the best way to do this is to offer a lead magnet.                                                   

This is a free information product that people can download. The lead magnet offers helpful tips and establishes your expertise. It also mentions your program and the benefits it offers.

You can also email your list after people sign up. This works well in combination with a lead magnet, which is an enticement for people to sign up for your list. Through the tips you offer in your emails, you further build a relationship with your audience, and you can then pitch your program.

Keep in mind that your entry point content can be anything you put online that can draw traffic, including blog posts, YouTube videos, and interactions on social media. 

Just make sure this content is relevant to your training program you want to promote.

Your training program is the centerpiece of your marketing funnel. This training program, which you’ve discovered and used successfully yourself, enables your audience to see the greatest benefits in their business or life.

You can put other offers at other price points here in your sales funnel, as well as different content types and formats.

If done effectively, you can learn quite a bit about your audience’s preferences by seeing which offers they take.

Your training program can be used to lead your customers to a higher-priced item at the end of your sales funnel.

After receiving the help they need through your training program, your customers are ready to see what else you have to offer.

You may also be offering a higher level, deep-dive version of your training program that includes personal interaction with you, which some customers will wish to pay more for.

Many service-based businesses use a program like this to sell their services.  Through the program, the customer comes to see you as a reliable expert as well as establishing a marketing funnel that converts. 

The key to creating a good system is to find an area where you’ve achieved success and results, and analyze how you did it.

Then break this process down into steps that you can teach to someone else.