So, you’ve built a funnel.
You’ve poured your blood, sweat, and tears (and maybe even some money) into it. But for some reason, it’s just not converting how you want it to.
If that sounds like you, don’t worry – you’re not alone.
In this blog post, we’ll explore six of the most common reasons why funnels don’t convert and what you can do to fix them.
The Risky Business Of Funnel Failure
If you want your business to succeed, you need to have a funnel.
But what is a funnel? And why is it so important?
A funnel is simply the process that businesses use to convert leads into clients. It starts with generating leads, then nurturing those leads until they’re ready to buy, and finally closing the sale.
A funnel is essential to converting leads into sales and clients; if you’re failing at it, it could cost you dearly.
Funnels help businesses to focus their efforts and resources on the most promising prospects, and they provide a framework for measuring progress and determining areas of improvement.
Without a funnel, businesses are more likely to chase dead ends and lose sight of their ultimate goal. Simply put, businesses would quickly fail and lose money. Why? Because they wouldn’t be able to convert their leads into paying customers.
So, if you want your business to grow, you need to have a strong sales funnel in place. Otherwise, you’re destined for failure.
Don’t worry, though – we’re here to help! When you know what not to do, you can make sure your funnel is working properly and start seeing those conversions go up.
Read on for the most common conversion killers, and make sure you’re not making any of them yourself!
Funnel Conversion Killers You Need To Know And Avoid
Failing to get people through the door at all? Funnels are a great way to capture leads and get them on your email list. But they can also be an exit strategy, so you need their conversion rate high enough that it doesn’t matter if some people never convert into customers – at least not right away!
Here are six common funnel-killer mistakes that could put your whole operation in danger:
Conversion Killer #1: Your offer isn’t good enough.
This is by far the most common reason why funnels don’t convert. If your offer isn’t attractive enough, people simply won’t bite – no matter how well your funnel is designed.
It’s like trying to sell a used car to somebody who’s only looking for a new one – no matter how low the price, they’re just not interested. The same is true of your products and services. If they’re not what your customers are looking for, you might as well not even bother trying to sell them.
Take a step back and look at your offer from your ideal customer’s perspective. Is it something they would actually want? Is it better than what your competition is offering? If not, it’s time to go back to the drawing board and come up with a better offer.
Conversion Killer #2: Your copy isn’t compelling enough.
The copy in your funnel is what’s going to convince people to take action – so if it’s not strong enough, your funnel isn’t going to convert.
Copy is king when it comes to conversion funnels. That’s why it’s so important to get your funnel copy right. It needs to be interesting and engaging, but also persuasive enough to get people to take the desired action.
The best way to make sure your funnel’s copy is up to snuff is to put yourself in your customer’s shoes. Take another look at the copy in your funnel and ask yourself: Is it clear? Is it concise? Does it make sense? Does it tell a story? Does it speak to your ideal customer’s needs and desires? If not, it’s time to sit down and fix your copy or, better yet, hire a copywriter who can help you take your copy to the next level.
Conversion Killer #3: Your design is dated or boring.
If your funnel looks like it was created in the late 1990s, chances are good that people aren’t going to stick around long enough to convert.
In the world of online marketing, first impressions are everything. If your funnel looks outdated, people are going to click away before they even get to your offer. Think of it as selling fabulous underwear, only your customers find it looks like that of their grandma’s. Yeah, we’d definitely click away, too.
Check out your competitors or what others in the industry are doing. It’s a great way to find out what is working well for them and what isn’t and what your target market prefers. The design of your funnel should be fresh, modern, and visually appealing – anything less simply won’t cut it in today’s competitive market. If you’re not confident in your design skills, hire a professional designer who can help you create a funnel that looks amazing and converts like crazy.
Conversion Killer #4: Your Landing Page Is Confusing
Your landing page is the first page visitors will see when they arrive at your website. If this page is confusing or difficult to navigate, visitors will likely leave without converting.
Make sure your landing page is simple and easy to understand, with a clear call-to-action that tells visitors what you want them to do next. Use clear, concise language and avoid using jargon.
Also, make sure your call-to-action is prominently displayed and easy to find.
Conversion Killer #5: You’re not driving enough traffic to your funnel.
Even the best-designed, most well-written funnel in the world won’t convert if no one sees it. That’s why it’s important to ensure you’re driving plenty of targeted traffic to your funnel; otherwise, you’re just wasting your time (and money).
Your funnel is the gateway to your business; if people can’t find it, they can’t buy from you. There are a lot of ways to drive traffic to your funnel, but the most important thing is to be creative and consistent. You must stand out from the crowd and make sure that people remember your brand.
Again, check out your competitors’ and other businesses’ strategies and find out what’s working in your industry.
There are tons of different ways to drive traffic to your funnel – paid ads, social media, content marketing, email marketing, etc. – so, make sure you’re utilizing as many channels as possible to get eyes on your funnel and increase those conversion rates.
Don’t forget to make sure it’s targeted, though. Just because you have a lot of traffic doesn’t mean it’s all going to convert. So, the more traffic targeted, the higher the chances of conversion.
Conversion Killer #6: You Don’t Have a Strong Call-to-Action
Your call-to-action is the text or image on your website that tells visitors what you want them to do next. It is an integral part of any website or marketing campaign. It’s the equivalent of a sales pitch; its purpose is to get visitors to take a desired action. For example, if you want them to sign up for your newsletter, your call-to-action might say “Sign Up Now!”
However, if your CTA is weak or unclear, visitors may not know what you want them to do, leading to lower conversion rates.
Make sure your call-to-action is strong and clear in order to increase conversions.
In order to create an effective CTA, you need to make it specific and actionable. For example, rather than simply saying “click here,” you might say “click here to download our free e-book.”
When you provide clear and concise instructions, you’ll increase the chances that visitors will take the desired action. So, the next time you’re creating a CTA, remember to keep it focused and direct.
Funnels are a great way to nurture leads and close sales, but they don’t always work as intended. If you’ve been struggling to get conversions from your funnel, know that you’re not alone.
We’ve all been there.
But the good news is that there are a few common reasons why funnels fail to convert, and once you know what they are, you can start to fix them!
We’ve explored the six most common reasons why funnels fail to convert and their quick fixes in this blog post. When you learn how to address these issues head-on, you can ensure that your funnel is conversion-ready and start generating the leads and sales you need to grow your business!
Which of these issues do YOU think is most commonly the reason for failed funnels?
If you’re experiencing any of these problems with your funnel, book a discovery call with us and we’ll work together to fix them. We can help you create an offer that’s irresistible, write copy that compels people to take action, design a landing page that converts traffic into leads, and more. Let’s get your funnel converting like crazy!