Ever feel like you’ve been struggling to get your marketing strategy right?
You’re not alone!
Most business coaches have had their fair share of struggles when it comes to marketing.
But what if we told you that some of your struggles could be because of common myths about marketing strategies?
In this blog post, we will de-mythify some of the common “but I thoughts” of business coaches (and yeah, other business owners at that) that have made their business call for an S.O.S!
Why Marketing Myths Exist
Marketing is a constantly evolving field, and with new technologies and trends always emerging, it’s easy for misconceptions to take hold. These myths may also be perpetuated by well-meaning but misinformed colleagues or even industry experts.
But fear not. We’re here to set the record straight!
One of the major reasons why marketing myths exist is that businesses don’t take the time to understand their target audience.
Think about it. If you’re unsure who your ideal client is or what their pain points or needs are, then you’re likely to create a campaign that won’t resonate with them.
Can you imagine being sold dog food when you’re a human who doesn’t have a dog – in fact, you’re allergic to dogs! Not fun, eh?
Now, switch places and imagine you’re the business owner. You create this awesome marketing campaign, and you promote your dog product to this human who doesn’t have a dog and is allergic to dogs, but she’s not buying!
Why?! Why doesn’t she want my product? I am advertising like everyone else and doing what everyone else is doing!!! See where we’re going here?
It’s important to research and gather data about your target audience to create campaigns that speak directly to their needs and desires.
But then again, even if you have a deep understanding of your target audience – to the point that you know the names of their kids and what sport they’re into or what they had for breakfast this morning (stalker much?) – it won’t matter when your campaign is poorly executed.
That’s another reason why these myths exist. Even if you clearly understand your target audience, your campaign is unlikely to succeed if you don’t know how to execute it.
This means you must be creative and utilize the right channels to reach your audience.
You can’t expect to post and post about your product or service on Facebook, expecting to get sales, when you know your target audience spends their time scrolling on Insta.
It’s not the platform. It’s you. That hurt, we know.
But that’s why we’re here, so you can learn how to avoid falling into the myths trap and make your marketing better.
Myths Versus Truths
It’s the ultimate showdown of what you’ve been told and what’s true. It’s time to separate fact from fiction and debunk those myths once and for all!
Ready to question everything you thought you knew about marketing?
Myth: “Marketing is just about advertising.”
Truth: Marketing is a multifaceted discipline that includes many elements beyond advertising. It involves research, branding, messaging, storytelling, and much more.
This myth is like saying that a football team only needs a quarterback.
Sure, advertising may be a crucial part of marketing, but it’s actually just the tip of the iceberg.
Marketing is everything that happens between creating your product or service and closing the sale.
It’s the glue that holds everything together. It connects your offer to your target audience so they know about it and understands why they should choose you over the competition.
Myth: “More traffic equals more sales.”
Truth: It’s not just about getting more traffic but about attracting the right audience to convert into paying customers.
This is a classic case of quantity over quality. While there is some truth to the statement that increasing traffic can lead to more sales, it’s not always the case.
Think about it. Would you rather have a million visitors to your website and social profiles who do not intend to buy your offers or a hundred visitors who are genuinely interested in your offer?
We don’t know about you, but we believe quality trumps quantity every time.
So, instead of getting more traffic (this is a vanity metric, by the way), focus your efforts on getting the RIGHT kind of traffic.
This means getting your marketing efforts to zone in and reach your ideal clients.
Of course, you also need to ensure that the website is easy to navigate and optimized for conversions and that you’re providing valuable content that speaks to your audience.
Again, quality over quantity.
Myth: “Email marketing is dead.”
Truth: Email marketing is alive and well, and can be a powerful tool for building relationships with your audience.
If we had a dollar for every time we’ve heard that one, let’s just say we’d be a pretty (emphasis on the pretty) wealthy marketing agency (we’re talking about LVMH boss Bernard Arnault and L’Oréal heiress Françoise Bettencourt Meyers kind of wealthy )!
Fun fact: The richest man and woman in the world are, for the first time in history, both French.
So? What does that have to do with anything we’re talking about today? Well, a whole lot of nothing! We just wanted to share that piece of trivia.
But we have to say, though, the marketing strategies of these luxury empires are aruuu!
Email marketing is very much alive and kicking! In fact, it’s one of the most effective ways to reach and engage with your audience.
Don’t believe us?
Then answer this… how many times do you check your email each day? You’re a business coach, so we’re guessing probably a lot.
And you’re not alone.
The vast majority of people check their emails multiple times a day. If you’re not using email marketing, you’re missing out on a huge (and I mean HUGE) opportunity to connect with your audience!
But of course, there’s a catch!
Don’t worry – it’s not an impossible, expensive, or dramatic catch. Just that your emails have to be good.
No one wants to read a boring, generic email that feels like it was sent to a million other people. Would you?
So, create compelling, personalized emails that speak directly to your audience. You’ll see what we’re talking about once you see the results.
Myth: “Social media is a waste of time.”
Truth: Social media is a valuable way to connect with your audience and build brand awareness, but it’s important to use it strategically and consistently.
Here’s what we can say about this…
ARE YOU FREAKING KIDDING?!!!
We’re not angry, swear. Lol. But social media is really where it’s at!
It’s a platform where you can connect with potential clients, build relationships, and of course, showcase your brand’s personality.
With over 3.5 billion social media users worldwide, it’s definitely a platform your marketing should pour a chunk of its effort on.
If you’re not using social media to market your business… YOU’RE. MISSING. OUT. PERIOD.
This platform offers a MASSIVE opportunity to reach and engage your target audience.
So, go ahead and leverage the power of social media in your business and get people to stop their scrolls and check out your offers.
Myth: “Marketing is too expensive for small businesses”
Truth: Marketing can be tailored to fit any budget, and there are many affordable options available for small businesses.
So, listen and listen well.
Marketing doesn’t have to break the bank.
There. We said it.
It’s true, by the way. Plenty of cost-effective marketing strategies can help you reach your target audience without spending a fortune.
Also, just because your marketing budget is small, it doesn’t mean that you should compromise the quality of your marketing either. You can still have great marketing even with a small budget. You just have to know how.
You can leverage social media and email marketing or content creation and SEO. Explore affordable options and identify which ones work well for your business.
How To Avoid Falling For These Myths
Pssst! Want to avoid wasting time and money on tactics that simply don’t work?
Here are some tips on how to separate fact from fiction and take your marketing to the next level:
1. Educate yourself and stay up-to-date on the latest marketing trends and best practices.
Arm yourself with the knowledge to create effective and engaging campaigns that resonate with your target audience.
When you are updated on what’s in or not and the best practices, you can easily spot and avoid those pesky marketing myths that can lead you down the wrong marketing path.
2. Don’t hesitate to ask for help or seek expert advice.
You know when they say, don’t do it all on your own? This is when you should follow that sage advice.
Trying to do everything alone can lead to burnout and costly mistakes.
It’s okay to admit that you need help and seek expert advice to help you navigate the complex marketing world.
Also, getting someone else’s eyes on your marketing can help identify where you’re failing and where you should be spending your big bucks.
Remember, even superheroes have sidekicks.
3. Be willing to experiment and try new things while staying focused on your business goals and target audience.
As with everything that leads to massive success, don’t be afraid to shake things up and think outside the box!
Try new marketing strategies to help your business stand out and attract your ideal clients.
The biggest thing here is NOT to BE AFRAID TO STAND OUT.
A lot of businesses are afraid to stick out like a sore thumb. You shouldn’t. Stop being like everyone else. Stop doing what everyone else is doing.
Remember, your brand is unique and different. Why should your marketing be like those you’re trying to be different from?
Don’t forget to always keep your goals and target audience in mind, or else you might end up going in circles like a confused chicken.
Marketing can be complex and challenging, but it’s not rocket science. Although, it’s not child’s play, either.
You just have to understand the truth behind these common myths so you can avoid them and be better equipped to create effective and successful marketing strategies that will elevate your marketing game.
Remember, marketing is not a one-size-fits-all approach, and what works for one business may not work for another. But if you stay informed, be like a scientist and experiment, and stay laser-focused on your goals, you can find the right marketing mix for your business.
Don’t let these myths fool you! Stay curious, stay hungry, and keep pushing the boundaries.
And if you’re looking for more expert advice and insider tips, join our exclusive Facebook group. You’ll get valuable and exclusive content to help you take your marketing strategy to the next level.