Josie Martinez February 24, 2023 0 Comments

Are you tired of putting in all the work to get your business up and running, only to find that you’re not seeing the results you expected? Want to skyrocket your sales and engagement?

The key is understanding your customer value journey! Before your potential buyers become customers, they go through crucial stages that every marketer needs to know.

This powerful framework can help you turn complete strangers into raving fans who can’t get enough of your programs or courses.

In this blog post, we’ll guide you through the 8 essential steps that will take your business from barely surviving to thriving.

We’ll walk you through each step of the Customer Value Journey and provide examples of how great brands have implemented this framework. We’ll also discuss why it’s important to focus on building relationships rather than just pushing programs and courses. Also, we’ll provide actionable tips that you can use to get started delivering value to your prospects right away!

With the 8 steps for turning strangers into raving fans, you can create meaningful relationships with your target audience that will lead to long-term loyalty and success.

Buckle up and get ready to learn how to skyrocket your sales, clicks, and engagement! Let us show you how to master the game and win big!

What The Heck Is The Customer Value Journey, Anyway?


The Customer Value Journey is a key concept for coaches and course creators looking to get the most out of their programs and courses. It’s about understanding how your audience interacts with your programs or courses, services, and content. When you have a firm grasp on this journey, you can start optimizing customer experience as well as boosting conversion rates—all while providing quality service that delights your customers!

At its core, the Customer Value Journey is all about understanding customer touch points and tracking how they move through the customer lifecycle. You’ll want to look at what they’re viewing on your website or blog, what emails they’re opening or downloading, and which programs or courses, and services they’re engaging with. This will help you create an effective funnel strategy to capture leads, keep them engaged over time, and ultimately convert them into paying customers.

Basically, it looks something like this:

Awareness->Engagement->Conversion->Retention & Loyalty Building

Mastering the Customer Value Journey provides tons of opportunities for course creators and coaches like you who are looking to optimize their customer experience. With an understanding of each step along this journey, you can craft funnels that target your ideal clientele while luring in leads with irresistible offers.

Thus, you will be able to build trust with your target audience and turn them into raving fans. To help you understand this process, we’ve created an 8-step framework for turning strangers into loyal customers and brand advocates.

Mastering the Customer Value Journey and Creating Raving Fans

Picture this: You’re at a party, and you see someone across the room who catches your eye. They look interesting, and you’d love to get to know them better. But how do you approach them without coming on too strong or scaring them away?

Well, this is no different in the world of marketing. The Customer Value Journey is all about making a great first impression, building trust, and establishing a meaningful connection. And in this section, we’re going to show you how to do just that.

Get ready to learn the 8 essential steps to mastering the Customer Value Journey and creating raving fans who can’t get enough of what you have to offer. So, grab a drink, get comfortable, and let’s dive in!


Creating a lasting impression on your audience starts with increasing their awareness of who you are and what you can do for them.

At the heart of it, turning strangers into raving fans requires you to establish an effective relationship with them. You need to make sure they know that you’re not just another faceless entity in the crowd. That’s why it’s important to showcase your unique personality and value through your content.

Social media platforms have become incredibly powerful marketing tools that allow us to get our message out there quickly and easily. By engaging in conversations on different forums and sharing content that resonates with people, we can start building relationships with potential customers – allowing us to be front of mind when they need assistance.

It’s also important to remember that everyone is looking for something different from your content, and as such, it’s essential to tailor your posts accordingly. People tend to respond better when they feel like they’re being spoken directly to. Offering tips or advice tailored towards someone’s industry might draw more attention than a generic post such as “check out our amazing programs!”

Of course, one of the most effective ways of gaining attention is by creating great content that goes beyond simply plugging your own programs or services. This could involve creating helpful how-to guides or tutorials that provide valuable insights into a particular topic related to industry trends – this will demonstrate both expertise and dedication toward helping those in need while generating interest in what else your business could offer them.

The more personalized and creative you can be in connecting with potential customers, the better chance you’ll have at successfully transforming strangers into raving fans!


With so many businesses vying for the attention of potential customers, it’s more important than ever to capture their attention quickly and keep them engaged. After all, without interaction, there can be no “raving fans”!

The key is to create an environment where customers feel comfortable sharing their experiences and communicating with you. This could mean asking questions that invite your customers to share stories, providing a forum for customer feedback and reviews, or encouraging them to connect with you on social media.

Once people are invested in the conversation, they’ll be more likely to become passionate about your brand. While this might sound like a lot of work, it doesn’t have to be difficult. In fact, there are some easy ways to get your customers involved in the process:

Ask questions 

Everyone loves sharing their opinion! Whether it’s on an open forum or through targeted surveys and polls, start asking your customers questions so they can tell you what they think about your programs or courses. Not only will this help you better understand their needs and wants as consumers, but it will also make them feel valued as part of the conversation.

Start conversations 

Don’t just talk to your customers—talk with them. Encourage two-way conversations by creating content that is interesting and inviting for discussion (think blog posts, videos, or webinars). If you take the time to respond to comments left by users on social media or answer emails sent in by people who are interested in learning more about your brand, chances are they won’t forget it anytime soon!

Give incentives

People love free stuff! Offer discounts or free trials of services or courses as rewards for engaging with you online or joining in on exclusive events/webinars/contests/giveaways that you host. This not only encourages them to interact with your company—it also entices potential new customers who may not have heard of you yet!

Engaging with potential customers is one of the best ways to turn strangers into loyal fans who will spread the word about your business far and wide. With a bit of effort now, you can ensure that those same people keep coming back for more!


When people join your email list or ‘subscribe’, they’re getting exclusive access to exclusive content that you’ve created – like webinars, free course trials or book chapters, demos, reports, and guides – all of which are designed to further engage them with your programs or services and make them feel like they’re part of something special.

It’s also a great way for you to keep in touch with your potential customers and build strong relationships. When people know that they can rely on you for helpful tips and updates from time to time, it helps establish trust as well as loyalty. Plus, when they are subscribed to your newsletter or email list, customers are more likely to become repeat buyers.

Get creative when it comes to asking people to subscribe. Offer rewards for opting in, such as discounts on future purchases or a free eBook filled with informative tips that relate to the topic at hand. You could also offer exclusive access to upcoming events or sneak peeks at what you have planned next. The possibilities are endless – just be sure whatever you decide on is tailored towards your target audience!

Also, make sure that the subscription process is as straightforward as possible; long forms can be intimidating so try not to ask for too much information upfront – requiring only an email address should suffice initially. Once the customer has joined your list and feels comfortable with the content being provided then go ahead and ask them for more info if needed later on down the line.

If you put in the effort now, it will pay off down the track when you have an engaging group of loyal followers who help spread the word about your program or course!


We’ve all been there – you meet someone, you click, you exchange contact info, but then…nothing. You float away like a butterfly, never to connect again. We don’t want that for our new potential customers!

The best way to make them a customer is through an entry-point offer – it needs to be something high value and low risk so your new “friends” have an easy segue from stranger status to raving fan status. Think of it as the bridge between acquaintance territory and full-on fanboy/fangirl love. You want to give them just enough to get their taste buds tingling without asking too much in return.

Your entry point offer could be anything from a free trial period or free course, discounted rates on certain programs or courses, or a special bonus item with purchase. It could even come in the form of helpful information – like downloadable eBooks, webinars, or even tutorials about how to use your services most effectively. The key here is that whatever form your entry point offer takes should provide actual value – not only in terms of money saved but also in terms of knowledge gained or time saved by using your service, program, or course.

So how can you make sure your entry point offer is attractive enough to turn strangers into loyal customers? Here are some tips:

Make sure it’s appealing 

Think big discounts or free access to exclusive content or services.

Make sure it’s relevant 

Tailor it specifically so customers feel like you’re talking directly to them.

Make sure it delivers value beyond what they expected 

If you promised a free e-book about X topic, make sure you go above and beyond with the content inside.

Make sure the offer doesn’t expire too quickly 

Give people plenty of time (at least a few days up to several weeks) to take advantage! That way they won’t feel rushed and can absorb your offering without feeling overwhelmed.

Following these tips will help ensure that potential customers feel valued when presented with your entry point offer – leading them one step closer to becoming loyal fans and ambassadors for your brand!


Think of it like this: How do you make someone fall in love with something? By making them interested and feel special enough that they’d want to share the experience with others.

In marketing, this can be encouraged by offering them special discounts, promotions, and free samples so they can try them before they buy!

To start, consider which programs or courses your audience loves the most and offer discounts or special packages that they won’t be able to resist.

For example, if you run online programs, you could offer a 25% discount off select courses or bundle different courses and eBooks together for an unbeatable price. You can also offer trials of new courses or programs in the form of lead magnets such as roadmaps, reports, or templates so customers can try them out before committing to buying the full size. This creates an amazing incentive for people to return again and again!

You can also customize these offers depending on who the customer is and what their interests are. This not only helps build loyalty but also demonstrates that you care about your customers’ needs and wants.

Another great way to get people excited about your brand is by hosting events such as program launches or meetups. These events provide customers with the opportunity to interact with other like-minded individuals and learn more about your programs in greater detail. They are also great for networking opportunities and building relationships with potential customers who may not yet be aware of what your company can do for them!

Taking advantage of these techniques will help you quickly turn strangers into raving fans of your brand—loyal customers that will want to spread their excitement about what’s new in your business!


If you want to build a lasting relationship with your customers, getting them to buy from you more than once is essential. But how do you get that ball rolling?

What you need is an upsell or add-on strategy—something that will easily complement your main program or course without breaking the bank for buyers. For example, let’s say you offer a six-week online program. You could offer additional resources like eBooks, downloadable worksheets and templates, or even one-on-one coaching sessions after they complete the program. All of these add-ons can be purchased at an additional cost but are designed to give participants an extra boost and help keep them accountable—so they’re likely to bite!

Another way to make sure buyers become repeat customers is by offering discounts on their second purchase. A discount code or loyalty rewards program encourages people to come back and take advantage of their savings while showing appreciation for their continued support.

The key here is to create offers that are so attractive that buyers won’t hesitate multiple times before taking advantage of them! When done right, this strategy can effectively turn your occasional buyers into loyal fanatics who can’t wait to come back for more—which is exactly what every business wants!


The goal: You want them to become ambassadors of your programs or courses and talk about it on social media, blogging sites, forums, and other places! 

Word-of-mouth marketing is one of the most powerful and cost-effective strategies out there – and luckily, it’s easier than ever nowadays thanks to social media.

This helps create a buzz around your brand, build trust among potential customers, and increase sales. It’s also a great way to show appreciation for your current customers by giving them a platform to express their experiences while also introducing others to what you have to offer! 

So how do you go about doing this? Here are some tips: 

Create incentives 

Offer something special when customers share their story on social media platforms such as discounts, exclusive content, or access to special courses. This will encourage them to tell more people about what you have created! 

Make it easy 

Provide quick links for customers so they can easily share their reviews on different platforms without any hassle. Include calls-to-action in emails and newsletters that help direct potential customers towards sharing their experiences online! 

Show appreciation 

Thank people when they share posts about you online by reposting or commenting on their posts. This will make them feel appreciated while inspiring others in the process too! 

Monitor and adjust 

Monitor conversations taking place around your brand and adjust your strategy accordingly. Respond quickly if there is any negative feedback so that you can turn disgruntled customers into loyal ones! 

Following these tips can help turn strangers into raving fans who are willing to vouch for your services, programs, or courses whenever given a chance.

That being said, at the end of the day if you have great programs or courses then customers will naturally be inclined to tell others about them – so make sure your programs are top-notch every time!


The key is offering incentives or special perks for people who refer others to your business.

However, we do recognize that creating an incentive system isn’t always easy. But, then again, the rewards are so worth it!

A well-crafted incentive program can drive customer loyalty, attract new customers, and increase your revenue—all at the same time! Here are some of our best tips for making your audience promoters of your business:

Offer exclusive discounts or early access

Give people who refer other customers a coupon code for a discount on their next purchase, or give them early access to any new program or course you may be launching soon.

Give away gifts or swag

Everyone loves free stuff! Create custom-branded items like t-shirts, mugs, hats, etc., and give them away to customers who refer others to you. This gives not only the recipient something tangible they can show off but puts your brand awareness out there too!

Make it easy

Make sure that referring is as easy as possible with simple referral links that are sent directly from your website or emails. You could even consider having a referral program widget on your website where customers can track their referrals and rewards in real time.

Set achievable goals

Set clear goals so people know what they must do to be rewarded with something special from you. This helps create motivation and encourages more referrals over time.

Say thank you!

Show appreciation for those who refer others and let them know how much their support means to you by sending thank you cards, personalized emails, etc. Even small gestures like this go a long way when it comes to customer loyalty!

When it comes to crafting your referral program, make sure you take into account the cost of running it as well as the return on investment that you anticipate. Also consider what types of rewards will be most attractive to customers and determine if any limitations should be taken into account (e.g., geographical boundaries). Finally, it’s essential to track your referrals and reward those who have referred people so that you can measure the success of your program over time.

Creating an incentive system for promoters doesn’t have to be complicated if you use these tips! If done right, it could be the key ingredient in transforming strangers into loyal fans for life—which is exactly what every 6-7 figure coach and course creator wants for their business!

The Short

Understanding the Customer Value Journey is a critical component of any successful marketing strategy. By following the 8-step framework we’ve outlined in this post, you’ll be able to optimize every stage of the journey and create a seamless experience for potential customers.

This doesn’t happen overnight, though – it takes time to build bonds of trust with your brand, and perfecting each step of the customer value journey is key. But once you figure out what resonates best with your customers, you’ll be amazed by how fast they become loyal supporters of your business. Remember, the key is to focus on providing value and delivering exceptional experiences at every touchpoint.

At the end of the day, customers come first, and small details like strong CTAs on your site and giveaways can lead to surprisingly huge results. So don’t underestimate the power of connection when it comes to powerful marketing: nurture relationships, build trust, and watch as your space in the market expands!

Now, if you want even more ideas for engagement and conversion rates and tips from other seasoned entrepreneurs, join our Facebook group for course creators and coaches. You’ll get access to a community of like-minded entrepreneurs and be with a supportive group of peers who are all looking to grow their businesses.

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